Oger Lusink started his first store in August 1989 in the prestigious P.C. Hooftstraat in Amsterdam, a street with a diversity of famous mono-brand stores.
Nowadays Oger has become a synonym for success. Customers get a ’winning feeling’ as they get tailor made advice purchasing their wardrobes that underline their personalities. It allows them to focus on their own business. Oger takes away the customer’s worries about clothing. The mission ’to be the best in personal service and advice in the purchasing processes’ is the basis for that. Oger aims to ’Latinize’ the Dutch customers, making them more aware of their personal presentation and creating the right match with their personality. Customers experience that selecting clothes gets more fun when they see the impact of the right clothes for the right moment.
Oger reached his success in all these years by cherishing the company values that connect all co-workers; passion (for the products and the customers); performance (winning together); going beyond average (perseverance and creative edge) and openness. That is the culture that challenges co-workers to use and develop their talents. Customers experience personal and professional attention of all 70 Personal Advisors. They get that attention as we believe they are the focal point of our company. It is as the Italian tailor who cares for his clientele surrounding them with the mystique of his craft.
Oger develops and produces his own men’s collections in Italy and sells retail collections of almost all Italian top labels in his 5 flagship stores in Amsterdam, The Hague, Rotterdam, Enschede (franchise store) and Antwerp (Belgium). Oger presents single items that are left over from previous collections in a Oger Outlet store in Haarlem.
Oger also runs a franchise store of the Italian top label Corneliani and the women’s fashion store Oger Donna. Both stores are located in Amsterdam. The Headoffice of Oger is located in Purmerend.
Oger Corporate Fashion, another division of Oger, is the translation of the Oger Brand to the business to business market.
Oger Corporate Fashion offers representative corporate fashion for employees of different company’s.
A specialist team makes an inventory of their requirements and wishes and translates this into stylish and practical clothing for the employees.
Holland Casino, ING, Maison, Amsterdam RAI, Van Gogh Museum, Gassan Diamonds, Heineken Brewery and soccer team Ajax are appealing names on our growing list of clients. For every company our design team aims at an optimal mix of looks, freedom of movement, comfort and durability.